Chapter Content
"Chairman Mavi, these are the response plans our company has developed over the past few days. I think if we spend a bit more money to sign popular broadcasters from other video websites, it should significantly increase V-Ke's traffic..."
After listening to John's analysis, Mavi gently shook his head. "This method might work in the short term. But if we engage in malicious competition long-term, the money will ultimately flow into the broadcasters' pockets, and the website won't be able to make a profit. If the losses are severe, the website will face closure."
In his previous life, Bilibili's competitor, AcFun (A站), went down that road due to massive losses and lack of profitability. In contrast, Bilibili (B站) adopted a step-by-step approach, sticking to a paid membership system. This allowed it to survive the muddy battle and get better and better. So, the method of losing money to gain publicity and attract investment isn't sustainable in the long run. Over time, its drawbacks become apparent.
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