Chapter 79 - 79: 79-A Well-Rounded Catalog

With everything in place, Alto reached out to Ophelia straight away to begin distribution.

Beyond his own works, several designers on the development team had been quietly nursing ideas of their own, and as they came to him one by one for guidance, he worked through each project with them until it was ready. The releases went out together, and the trading company's catalog filled out considerably in a short span of time.

For distribution fees, Alto kept his cut deliberately modest, taking fifty percent and leaving the other half with the designers. That might have sounded steep, but the prevailing industry standard handed designers only thirty to forty percent, which meant Alto's terms were already an improvement. He could have gone further, but moving too fast would have caused real damage. The Moonstone distribution business supported a vast network of workers and livelihoods, and upending all of it at once would have created chaos he had no interest in causing. Better to move in small steps, giving other publishers room to adapt and follow rather than simply collapse under his new reforms. His direction was clear enough. Transform and keep up, or be left behind. In time, he would lower his share further, but there was no need to rush.

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